It features Illinois artists and musicians spreading the word in English and Spanish about the Illinois Cares for Kids website. The site has a search engine for local programs and childcare subsidy programs.
"We're making Illinois the best state in the nation to raise a child - and it's essential to ensure families have access to affordable early childhood education and care to build a strong foundation for a lifetime of learning," Governor JB Pritzker said in a press release. "Illinois Cares for Kids helps Illinois families choose from hundreds of local providers to find the right match for their children."
The campaign also includes a statewide text messaging platform, Ready for K, that offers fun facts and tips on children's learning and development and is available in multiple languages.