General Mills is trying to spice things up with a new version of its popular Cinnamon Toast Crunch cereal.
The limited-edition "CinnaFuego Toast Crunch" adds hot peppers to classic cinnamon and sugar combo.
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While the new CinnaFuego Toast Crunch looks the same as the original and is still blasted with Cinnadust, the sweet cinnamon flavor is combined with the added hot sensation of a spicy pepper to deliver an absolutely absurd experience, the company said.
It will also be sold in a new resealable pouch so consumers can "easily fan the flames of snack time."
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The cereal is due out August 12, only on Walmart's website, while supplies last.