Bud Light's ads featuring a medieval king, queen and their subjects raising their beers in an enthusiastic toast have been all over television for the past six months.
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"@Eagles of Philadelphia, thou hast fought long and hard to get here. Heed thy King's words and thou shalt emerge victorious," Bud Light tweeted Sunday.
In a video posted on social media, the Bud Light king spoke to the Philadelphia Eagles.
"I'm surprised to see you guys here. I thought it was all over," the king said, referencing the underdog postseason of the Eagles.
"So for you, I'll say it only once. Philly Philly!" the king toasted.
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Last week, Merriam Webster chimed in on the 'Dilly Dilly' phenomenon and confirmed it is indeed a word.
"A dilly is delightful, and that's not a coincidence. The noun comes from an obsolete adjective dilly that means 'delightful,' and that likely came about by some nipping and tucking of the word delightful itself," Merriam-Webster said on its website.
Speaking of Bud Light, before the season began, the brewer promised tackle Lane Johnson that if the Eagles win the Super Bowl, they will throw a party for Philadelphia.
Lane Johnson promises beer when Eagles win Super Bowl
Philly Philly!