MILWAUKEE -- Harley-Davidson, the motorcycle manufacturer long known for its diehard fan base, is reaching out to a new demographic: kids.
The company announced this week that it had acquired StaCyc, Inc., which produces electric bicycles designed specifically for children, and will debut a line of Harley-Davidson-branded StaCyc bikes later this year.
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The bikes, which will come in 12-inch and 16-inch models, will be available from participating Harley-Davidson dealers and other retailers. Unlike the company's line of traditional motorcycles, which can run anywhere between $6,800 and $43,000, the line for kids will cost less than $700.
"The StaCyc team shares the same vision we have for building the next generation of riders globally and we believe that together, we will have a significant impact in bringing the fun and enjoyment of riding to kids everywhere," Heather Malenshek, Harley-Davidson's senior vice president of marketing and brand, said in a news release.