H&M apologized Monday for using a black child to model a sweatshirt with the slogan, "coolest monkey in the jungle."
The company removed the ad from its website after hundreds of people on social media called it racist.
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The image of the child in the green hoodie appeared on the British version of the Swedish retailer's online store.
The Stockholm-based clothing giant issued an apology Monday morning saying, "This image has now been removed from all H&M channels and we apologize to anyone this may have offended."