It happened around 10:12 a.m. on Nov. 6 in the East Oak Lane section of the city.
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The victim told police he runs a business out of his home and was outside with an employee when a black Acura pulled up.
Several men got out of the vehicle and forced them back into the house at gunpoint.
While inside, police say the suspects tied up and assaulted the business owner, his employee and his family.
Video from inside the home shows the victims on the ground in the kitchen as the suspects stand above them.
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A small child can be seen standing nearby, watching it all happen.
The suspects took a safe, guns and jewelry before fleeing westbound on 66th Avenue.
No injuries were reported.
Anyone with information is asked to contact Philadelphia police at 215-686-TIPS (8477).