The small but passionate group of about 15 advocates are speaking up for the future of a newspaper they say is vital to the Latino community in the city.
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"I honestly feel discriminated. It feels like we're being ignored. It feels like we're being overlooked," said Hoy reader Cecilia Garcia. "It feels like our voices are not important."
Hoy, owned by Tribune Publishing, started as a daily bilingual newspaper in 2003 for a growing Hispanic community. Now with Latinos comprising the largest minority in the city, the Tribune is shutting down the paper and website.
After 16 years, Hoy stops publishing Friday.
But the advocates say in the midst of a 2020 election and a 2020 census where Latinos have a major stake, it's not the time to stop publishing a Spanish language newspaper in Chicago.
"If it's a business decision, let's sit down with the community leaders and speak with you. How can we save this newspaper?" asked Julie Contreras, League of United Latin American Citizens (LULAC).
Advocates from LULAC and others hand-delivered a Letter to the Editor to Tribune Publishing, urging them to keep Hoy's doors open.
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"When we lose a publication that's Chicago-based in any language, I think it's a little bit sad. Because that is an important strain of news and information," said Chicago History Museum Chief Historian Peter Alter.
In a statement Tribune Publishing said:
Tribune Publishing will be discontinuing the "Hoy" brand, including the on-line presence. The decision will be effective with the final publication of the Hoy print product on Friday, December 13, 2019.
We anticipate providing all affected employees the opportunity to take open positions inside the company.
Tribune Publishing will be expanding Spanish-language content through the syndicated Tribune Content Agency, and aggressively exploring other options to meet the changing readership needs of our important Hispanic communities.
Tribune Publishing will continue to produce Fin de Semana, and will be adding editorial content to that product.