However, Heinz dared to go there with their new bottles of "dog sauce," which they released ahead of National Hot Dog Day on Tuesday.
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The "dog sauce" is actually just ketchup, but nice try Heinz.
"You're challenging people's identity out here. It's dangerous," said one hot dog eater featured in a Heinz video.
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The limited edition 14-ounce glass bottles of Heinz Chicago Dog Sauce is for sale for $5, plus $2.50 shipping, at https://apfco.com/secure/W1721/