CHICAGO (WLS) -- Rosy's Bakery in Little Village has got one item on the menu that's got people talking and ordering treats by the dozen, they call it Concha-virus.
"We wanted to turn a negative into a positive one by creating my very own conchavirus," said Eddie Vazquez, executive pastry chef and owner at Rosy's Bakery.
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A concha is a sweet roll with a sugar crust on top. Usually, the sweet breads are one plain color. To cheer people up, Vazquez has decided to decorate the conchas with bright colors.
It all started with a friend challenging Vazquez to make his own conchavirus, a challenge bakers in Mexico have already taken on.
He then posted his work on Facebook and it took off.
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"It went viral and now people are placing their orders by the dozen," said Vazquez.
His intention is to make someone smile.