Mattel will create a toy line inspired by the seven-member group. It includes dolls, collectible figures and games.
The El Segundo-based company made the announcement in Hong Kong this week.
Mattel is turning to the Korean boy band for help luring a new generation of kids.
BTS is one of the best-selling music acts in the world.
Last year, the group became the first Korean pop group to top the Billboard album charts in the U.S.