Miller Lite has quite a gift waiting under the tree for beer lovers this year: a new Christmas Tree Keg Stand.
The tree stand -- basically a small table used to support the tree -- can fit around a quarter-barrel keg beneath it, CNN reported. The design "makes it seem as if beer is being poured from the tree," Sarah Showak, associate marketing manager at Miller Lite, said in a company blog post Wednesday.
[Ads /]
Available online for $49.99 starting November 10, the limited-edition keg stand is the newest addition to the company's annual holiday lineup, which has included ugly holiday sweaters and beanies as well as the popular "Beernaments," a six-pack of round tree ornaments with the Miller Life logo that fit around 12-ounce cans of beer.
RELATED: Coors Light's 'Chill' polish changes color if your beer is cold enough to drink
The stand will support a tree that weighs up to 150 pounds, or a five-foot evergreen tree complete with lights and ornaments, according to the company, and is "playing off the success of Beernaments, making beer part of the holiday," said Showak.
[Ads /]
The holiday line is meant to target consumers during a season that traditionally boosts liquor sales in general, at the expense of beer, according to the blog post.
Miller Lite is a unit of Molson Coors (TAP), a beverage giant that also owns brands that include Coors Lite and Blue Moon
(The-CNN-Wire & 2022 Cable News Network, Inc., a Time Warner Company. All rights reserved.)