According to the Daily Mail, the so-called "Momo Challenge" began appearing all over the world in recent weeks and follows the same style every time. The challenge asks the user to add and contact someone called "Momo". They then send a barrage of frightening images and violent messages encouraging violence or suicide.
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The image of a woman with grotesque features is linked to the game and taken from a Japanese doll artist Midori Hayashi. The artist is not involved in the challenge.
According to the Buenos Aires Times, the challenge is possibly linked to the death of a 12-year-old girl from Argentina who apparently took her own life. If confirmed by police the girl will be the first victim of this disturbing challenge.
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The challenge seems to be passing around primarily through WhatsApp and Facebook, and authorities aren't sure of the perpetrators' motive.