Dyson has unveiled a revolutionary new hair dryer that was debuted at New York Fashion Week.
It's called the "Dyson Supersonic R Professional" and it will only be available to professional hairstylists for now.
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The R-shaped design has been made to fix an industry-wide problem and help prevent strain-related injuries, such as carpal tunnel syndrome.
It's made to be lighter and more easily maneuverable so stylists can easily use it from all angles.
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Dyson says the unique curve also helps provide higher air pressure.
The hair dryer will be selling for $569.