Companies making it harder to cancel online subscriptions; here's how to cut ties for good

It takes an average of 7 clicks to successfully cancel a service, according to Email Tool Tester
Saturday, January 6, 2024
CHICAGO (WLS) -- Cancelling old online subscription services can be tough.

According to digital marketing researchers at EmailToolTester, it takes an average of seven clicks to successfully cancel a service. And more than 77% of the major services are intentionally using confusing design elements to stop subscribers from canceling.
[Ads /]
To make the canceling process easier, try Googling "tips to unsubscribe" for that particular service, to find step-by-step guides.

You should also carefully check which buttons you're pressing. Some users accidentally agree to a lower subscription, instead of fully unsubscribing.
[Ads /]
Also, try to call a verified number.
Copyright © 2024 WLS-TV. All Rights Reserved.