Each flyer includes a photo and brief description of the dog with a QR code that links to their bio on the PAWS website. Pups like Rocco, a four-year-old Terrier mix who's been searching for a home for one year, will receive attention from thousands of pizza buyers each month.
"Most of our pets find homes easily, but there are always a few that need just the right person or household," said Susanna Wickham, CEO of PAWS Chicago. "We know there's a special home for every pet out there, and we are excited to increase the odds that our long-term pups will find homes by partnering with Piece to find these very special people. For each dog, it only takes one!"
"As a lover of both people and animals, our partnership with PAWS strikes a real chord with me," said Rick Nielsen, Piece Pizza Co-owner, and famed guitarist of Cheap Trick. "So, treat yourself with a great Piece Pizza and let's get these dogs adopted!"
To make an even bigger impact, Piece Pizza has chosen PAWS to receive proceeds for a special chef collaboration with some of Chicago's culinary favorites. From now through March 31, Piece will offer limited-edition menu collaborations with Doug Sohn (Hot Doug's), Barry Sorkin (Smoque BBQ), Matthias Merges (Billy Sunday) and Rick Bayless (Frontera Restaurants) where $5 of each specialty pizza sold goes to PAWS.
"Animals make our lives better; I will never live without one. My hope is that this will be a matchmaking tool that introduces unique pets to their perfect someone," said Piece owner, Bill Jacobs. "Plus, when you enjoy one of our delicious specialty pizzas, a portion of your purchase will also help support the great work PAWS is doing on behalf of thousands of homeless pets every year."
To learn more, visit: pawschicago.org/piece-pizza