The website PornHub set up the temporary store, it says, to elevate the brand and try to get away from the image of its product being seen as taboo.
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The store sells sex toys, books and T-shirts. It also offers a bed where customers can interact with a camera that is live streaming on the website.
A bouncer makes sure no one under 18 goes inside.
New York tourists offered mixed reactions to the store.
"It's offensive," said one woman. "Because you're exploiting sex."
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One tourist said it simply reflects pornography becoming part of mainstream culture.
"It says a lot about the porn industry and the mainstreaming of porn," the male tourist said.
The adult website gets more than 64 million hits a day.