A viral video "challenge" in which dog owners seemingly vanish into thin air left furry companions saying, "What the fluff?"
Here are the mechanics behind the "magic" trick: The owner holds a sheet or blanket between themselves and their dog then makes a quick exit as the barrier drops to the ground. Some dogs have been utterly indifferent while others seemed stupefied by the stunt.
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But is the pet's reaction what it really seems? Or are we personifying our pups' perception of the prank?