Designer Pierre Balmain is typically known for dressing celebrities at sky high prices, but he has now come up with a collection that is more affordable for the masses. Some of the items will go on sale for more than $500, but there will be several items on sale for $100 or less.
The woman at the front of the line arrived at 9 a.m. Wednesday morning.
"The Kardashians wear it, a lot of celebrities wear it, and he is a really famous designer of high-end clothes," said Shannon Johnson, Tracy resident.
The store opens at 8 a.m. and items are also being sold online.
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In anticipation of a flood of shoppers, the company has put together some very specific rules, which are as follows:
1. Only the first 420 shoppers get access starting at 8 a.m.
2. Customers only get 15 minutes to shop.
3. Online shoppers are limited to one item per product.
4. In-store purchases can be returned for cash by Nov. 8. After the return deadline, only store credit will be received.
5. Online purchases can be returned if postmarked within three days of the package receipt.