Holidays tunes serenaded a festive Mag Mile as shoppers searched for gifts, just days before Christmas.
"Money comes back. The memories do not," shopper Raiden Colbert said. "I just decided for this Christmas that I was going to splurge a little on myself... I'm from a little down south, so I don't have these big stores where I'm from."
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"I got two tops from Zara, a little black silk," shopper Kylie Tueth said. "Everything's, like, pretty well in-stock, I feel like. So, I was expecting it to be more sold out, but it's not."
As the holiday shopping season briefly ramps up again, super retail stores like the Target in Chicago's Bucktown neighborhood were already on top of things.
The National Retail Federation says an estimated 158 million people plan to wrap up their purchases this weekend. The top destinations, according to the organization, are department and discount stores.
"Our Target team is excited about being able to deliver that joy to all of our guests that are going to be shopping," Target store director Kevin Lewis said.
Vendors at the Christkindlmarket also got a much-needed boost as they grapple with a city-imposed capacity limit that they say could hurt their bottom line.
READ MORE | City eases Christkindlmarket capacity restrictions, but vendors remain concerned about sagging sales
"It actually feels like the beginning of our Christmas week, which is nice," Christkindlemarket attendee Matthew Staller said. "So, just celebrating with family on Christmas Eve and Christmas, we start to do it, today, so it makes it that much more special."
Some of the Super Saturday deals weren't just in person. They could also be found online, and orders made this weekend could arrive before Christmas.