Portillo's ends breakfast menu pilot program

Friday, September 12, 2025
CHICAGO (WLS) -- Portillo's is ending its breakfast pilot.

The company announced Thursday it is making changes to be in a better economic position, so breakfast will no longer be on the menu.



"As we advance Portillo's growth strategy, two priorities stand out. First, driving sustainable traffic through consistent service and value. And second, disciplined development with restaurants designed for strong unit economics, attractive four-wall returns, and efficient capital deployment that will fuel long-term growth," Michael Osanloo. Portillo's president and CEO, said.

Portillo's was testing the menu in some locations across the city and suburbs.



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