CHICAGO (NEWS RELEASE) (WLS) -- Joakim Noah and the Noah's Arc Foundation are unveiling the new public service announcement (PSA) for the "Rock Your Drop" campaign to empower youth and community members.
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The "Drop of Consciousness" movement, symbolized by a teardrop necklace, encourages people to take a stand for peace, unity and positive change in their communities.
Violence is an issue that affects the entire city of Chicago, and Noah's Arc Foundation is working to spread a message of positivity and non-violence through this new PSA.
Learn more at RockYourDrop.com.