CHICAGO (WLS) -- There's a lot of talk this year about the Super Bowl commercials.
There were some hits and some misses when it comes to the effectiveness of the ads.
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A marketing class at Northwestern actually ranks them an and professor Tim Calkins joined ABC7.
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Some ads included in the winners were for Cheetos, Amazon's Alexa ad as well asDoritos.
Some of the misses include the Sketchers ad with Tony Romo and the Square Space ad featuring Dolly Parton's "5 to 9" remix as well as Weather Tech