Tropicana Crunch, a crispy honey almond cereal, will be available starting May 4, which also happens to be National Orange Juice Day.
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"Prepare your mind and cereal bowl for an unforgettable breakfast experience," the juice company says on its website.
The cereal box features a smiling orange holding a spoon and orange juice being poured into a bowl of almond cereal. It also comes with a paper straw.
Tropicana admits the combination of cereal and orange juice might not be for everyone, but says it's worth a try.
"Because whether you hate it or love it, you won't know until you try it," Tropicana says. "It may not be for everyone (but it could be for you!)."
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It's unclear whether Tropicana Crunch will be a temporary offering or a mainstay in the cereal aisle. But it isn't the first oddball offering by the company.
In November, Tropicana unveiled a limited-edition toothpaste it promised wouldn't ruin the taste of OJ.
Ew.
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