Zima, 1990s-era clear malt beverage, to return, reports say

Saturday, February 18, 2017
CHICAGO (WLS) -- Zima, the clear malt beverage that has was popular in the 1990s, could be making a comeback, according to multiple reports.

Chicago-based MillerCoors confirmed the relaunch to the Chicago Tribune and Crain's Chicago Business. The beverage was discontinued in 2008 due to slumping sales.
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The company has submitted "new label" paperwork with the Food & Drug Administration, a source confirmed to ABC7.

Beer Street Journal first reported that distributors have started to see Zima in their portfolio.
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Zima is expected to be back on retailers' shelves sometime this year, though timing wasn't immediately clear, Crains reported.
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