Baby Faire

PRESS RELEASE The industry is $30 billion with an average new parent spending $5,000-$7,000 in baby's first year of life. We will showcase some of the things manufacturers are doing for parents, in addition to discussing some of the latest juvenile industry trends.

Highlights: American Baby Faire will introduce expectant parents and young families to more than 100 exhibits showcasing the latest in child care, parenting information and services, the newest products for infants and toddlers, exciting interactive children's exhibits and free product samples. There will be continuous live entertainment throughout the weekend as well as roving fairytale characters for children to meet. Babies can compete hourly in the Babies"R"Us Baby Derby races for the title of Chicago's "fastest crawler." As many as 500 babies are expected to race throughout the two-day American Baby Faire event.

The Chicco Rodeo will debut at the American Baby Faire Chicago this year. Toddler cowboys and cowgirls can mosey on down to the official "rodeo track" and race toy horses. The rodeo track features complete with official racing lanes, cowboy referee, straw hats for the racers and fun prizes for winners. American Baby Group, owned by Meredith Corporation, is the premier multimedia provider of information to expectant parents and young families. Led by the flagship American Baby magazine, the company's enterprises include 6 English- and Spanish-language magazines, and, American Baby Faire expositions, sampling and coupon programs, the American Baby Show, custom publishing and market research. For over sixteen years, the American Baby Faire has been the leading national consumer exposition for expectant parents and young families.

Here to showcase some of the latest trends from the Baby Faire is Jamie Born with American Baby Group.

1) TREND: Going Green for Baby (organic products)
There is a significant rise in demand for natural and organic baby care products. Parents are seeking alternatives to making their nurseries more earth friendly…providing their babies with an environment free of plastics and chemicals, and also reducing the waste and strain on the earth. All parents want what is best for their babies. The amount of organic and natural products for babies is on the rise... and the children's market is heading for green.
    The Nature's Purest "Hug Me"Bouncer and Hug Me Plush Bear

    The goals of Nature's Purest are to be good for baby and good for the earth. Organically grown cotton used for the pieces is grown without the use of harmful pesticides, chemicals, or dyes. Naturally colored means that the cotton seed is selected and planted so that the cotton bolls grow naturally in three different colors: cream, brown, and green. The method is similar to how a flower grower would cultivate different color roses. Since the cotton fiber is already colored, no bleaching or dyeing is necessary. The colored fibers are then spun into yarn and woven into the fabric without the need for chemical processing, creating an ideal, non-irritating fabric for a baby's delicate skin. Available exclusively at Babies"R"Us offering a full range of organically grown and naturally colored cotton nursery products.

    Nature's Purest "Hug Me"Bouncer -SRP $49.99-BABY IN BOUNCER
    Nature's Purest - Hug Me Plush Bear - $16.99

2) TREND: Hi-tech Baby Gadgets
Close View Monitoring System lets you clearly see and hear your baby! The camera can attach to the crib for a closer view and there's a quick check button for quick on/off viewing during the night. Extra-large screen, Portable audio parent unit with belt clip, 2 channels, 900 MHz, 600+ ft. range, Secure sound lights, Adjustable camera, 5" extra-large screen with high-resolution, Auto-night vision, Power on indicator, on/off switch, Low battery indicator, Picture-off, Audio-only switch, SRP $159.99

3) TREND: Designer "luxury for less"
Manufacturers are now creating high quality/luxury items for more reasonable prices, in addition to creating products that fit into adult lifestyles and appeal to adults- now affordable for the mother to have luxury nursery with a beautiful collection that is reasonably priced!

    Bedding, Gifts, Apparel - The Amy Coe Designer Collection will be available exclusively at Babies"R" Us. The collection is not only trend-right and fashionable for today's savvy moms, but it is priced affordably for the value-conscious consumer in all of us. This collection really showcases the movement toward hip, modern nurseries in with geometric patterns in adult-pleasing colors. The broad assortment of products by Amy Coe offers sophisticated patterns that would allow moms to create stylish nurseries for their little ones. It includes modern infant furniture, colorful bedding sets, fun room decor, trendy diaper bags, whimsical plush and gifts, adorable meal-time accessories, plus stylish layette and apparel for infants and toddlers. "

    Dot 2 Dot features: Bright hues of blue and brown, layered in a contemporary mix of geometric shapes, numbers and lovable elephants, create a bold nursery with fresh color and clean patterns.

    Pink Pop: A bright pink paradise featuring a bold pattern of fleur-de-lies, hearts and geometric shapes, Its old-world charm, infused with a modern twist, captures the nostalgic essence of contemporary style.

4) TREND: Education
Parents want to stay ahead of the curve and start educating their babies as early as they can. Manufacturers are attuned to this and are creating products that can begin to stimulate baby while educating and entertaining them.

    Sit to Stand Alphabet Train
    Built for Growing With Your Child at Various Stages and Going! Teaching little ones letters, numbers, colors, songs, stories and more! The Sit to Stand Alphabet Train features 26 double-side letter blocks, a book with six turning pages, five colorful number buttons, one movable elephant character, a motion sensor, a ride-on carriage and a drop-space for sending the blocks from the train to the carriage. Use alone for floor play, push along as a walker, or attach to the carriage as a ride-on toy! Plus, with the Sit to Stand Alphabet Train, there are two ways to play. Choose from two play modes: Walker Mode and Discovery Mode.

    Includes two learning modes: Walker Mode and Discovery Mode
    Age Group: 12 Months - 24 Months
    SRP: $49.99

5) TREND-The Baby "Fashion/Hip Design for the Consumer"
Parents want products to fit into adult lifestyles. Manufacturers are appealing to the consumer not the baby.

    Stroller: Phil&Ted E3 in its new graffiti print, they are really wild-looking strollers! They are showcasing trend toward adult fabrics on baby things.

    Products designed in graffiti art spans five categories including: push, sleep, feed carry and drive. From the push category this includes the sport, dash and vibe. Products from the other categories are the traveler, diddie, lobster, and cocoon.

    All graffiti buggies include the unique double kit, adding a second stylish and practical seat to the buggy. The graffiti art has a unique designed for each product, influenced by street art designs and hip-hop dance culture. The graffiti sport MSRP $569.95- includes the uniquely designed buggy with double kit to grow with your child.

    For more information visit

5) TREND: Technology
The baby world keeps getting more high-tech and sleek!
    Philips AVENT DECT Baby Monitors –Zero Inteference
    Offers Complete Reassurance for Parents-Long Range Monitoring, 2-Way Communication
  • Stay connected to baby with secure and private DECT (digital enhanced cordless telecommunication) technology. Automatic channel selection guarantees zero interference from any other device
  • Ultra small parent unit with belt clip allows for mobility with an extra long range of +900 ft
  • Talk back feature allows for continuous connection between baby and parent unit with visible and audible link indicators
  • Remotely monitor the nursery room temperature and activate the nightlight and
  • 5 lullabies to sooth baby to sleep
  • Suggested Retail Price: SCD 510: $119.99
    SCD 520: $149.99 (LCD Monitor Screen)

American Baby Faire Chicago 2008
Renaissance Schaumburg Hotel & Convention Center
1551 North Thoreau Drive
Saturday and Sunday

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