Store sells dog collar with plenty of bling

April 2, 2009 (TORRANCE, Calif.) A Los Angeles-area jeweler is selling multi-million-dollar diamond necklaces for dogs.

Eric Chan sells the pricey collars at his store and online. The dog jewelry costs from $6,000 to almost $4 million.

Chan is not saying how many collars he has sold. However, he points out that there are 74 million registered dogs in the United States, and some of them have wealthy owners willing to pamper their pets.

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