States considering tax on soda pop

April 8, 2009 1:22:53 PM PDT
Hitting Americans where it hurts most, the wallet. Could that be the key to cutting calories? A study in the New England Journal of Medicine finds that a 10 percent tax on soda and similar drinks could cut consumption by 10 percent.

High taxes on cigarettes have helped curb smoking rates and now states such as Maine and New York are considering a similar move to reduce soda consumption.

Policy experts say the only way to get people to stop drinking so many of their calories is to hit them in their pocketbooks.

But the companies are fighting back with economics as well. PepsiCo is considering moving their headquarters out of New York State if the proposed sugared beverage tax goes forward.