Americans judging products on green features

April 17, 2009 3:38:23 PM PDT
Are you willing to pay more for environmentally friendly products? A new survey finds many Americans are.A telephone survey conducted by Sharp Electronics found Americans are three times more likely to buy a product that saves on their electricity bills.

Eighty-two percent of respondents said green features were a factor in their decisions to buy.

Not surprisingly, price was still the number one concern, while design and brand were the lowest two concerns.