TiVo started using StopWatch on a limited basis in February.
It is expanding its use to gather information on as many as 25,000 TiVo users this summer.
TiVo says the anonymous data will be sold to advertisers as an additional means of revenue.
TiVo started using StopWatch on a limited basis in February.
It is expanding its use to gather information on as many as 25,000 TiVo users this summer.
TiVo says the anonymous data will be sold to advertisers as an additional means of revenue.