Toys R Us launches campaign for children

May 5, 2009 4:20:38 PM PDT
Toys R Us is launching a campaign this weekend to help underserved children. On Sunday and Monday, customers can make a contribution to Bundled in Hope. The program provides blankets to thousands of infants in need in the US.

Money raised will also help the group Save the Children operate early childhood development programs in the most underdeveloped areas of the country.

Toys R Us will also hold an online auction of blankets designed by celebrity moms, including Jennifer Garner and Jamie Lee Curtis.