Local co. may turn Jackson hair into diamonds

July 30, 2009 (ELK GROVE VILLAGE, Ill.) Lifegem uses pressure and heat to turn hair or cremated ashes of a loved one into diamond keepsakes. And the lock of hair in question came from that infamous Pepsi commercial fire when Jackson's hair caught fire.

The executive producer of the shoot picked up the hair off the floor. A collector paid a little less than $100,000 for it.

Lifegem says it can make as many as ten diamonds from the lock. And it will give one to the jackson family for free.

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