RadioShack rebrands, becomes 'The Shack'

August 4, 2009 3:28:08 PM PDT
A well-known electronics retailer is getting a bit of a makeover to try and boost sales. RadioShack will start calling itself "The Shack."

Company officials say, for years, customers have referred to its stores as The Shack so it's hoping to build upon that nickname.

Store signs will still say RadioShack, but a new ad campaign will launch on Thursday. It will refer to stores as "The Shack."