Amex eliminates gift card fees

October 1, 2009 1:44:52 PM PDT
Gift cards are a popular present during the holidays. American Express is trying to make its gift cards more attractive.

The company is eliminating the monthly fee that reduces the balance of its gift cards.

Until now, a $2 monthly fee was applied to a gift card that was not used for more than 12 months.

American Express says the elimination of monthly fees also applies to gift cards that have already been purchased.