Walmart, Amazon offer pre-sale book deals

October 19, 2009 4:53:10 AM PDT
A price war is underway for popular yet to be released books. Walmart's Web site is offering the top ten pre-selling books for November for $9 each. That includes free delivery.

Amazon, the leading online book seller, quickly matched that $9 offer for highly anticipated books on Friday morning.

Walmart hopes to unseat Amazon as the leader of online book sales at a time when consumers are buying more books over the Internet where prices can be lower than traditional book stores.