Unlike the CLEO awards, Miller says the entries are judged on their artistic achievement, which include such categories as "Best Sound" .. "Best Editing"... or "Best Overall Advertising Excellence".
He's in town for the best commericals of the year held at the Chicago Cultural Center.
It's the 2009 AICP Show -- The Art & Technique of the American Commercial.
Matt gave us his take on what makes a winning commerical in this BILLION DOLLAR industry.
1) Skittles "Pinata" -- Advertising Excellence/Single Commercial (Best Commercial), Humor, Performance/Dialogue
2) Crest "Pre-Nup" -- Advertising Excellence/Campaign (Best of the Year)
3) Comcast Powerboost "Rabbit" -- Copywriting, Agency Art Direction, Visual Effects
4) Cadbury "Eyebrows" -- Advertising Excellence/International
2009 AICP Show
The Art & Technique of the American Television Commercial
The Chicago Cultural Center