Ladies line up for lipstick

June 4, 2010 2:17:42 PM PDT
A makeup artist took on an unusual challenge at a Chicago Macy's in an attempt to get into the Guinness Book of World Records.

Hundreds of women lined up at Macy's on State Street so Rick DiCecca could apply their lipstick.

He is trying to earn a spot in the Guinness Book for the most lipstick applications in one hour. To qualify he had to apply the lipstick consistently on the upper and lower lips.

The old record was 180 applications. Rick reportedly put lipstick on 303 women.