Cartoons influence kids to choose sugary snacks

June 21, 2010

A new Yale study finds children think food tastes better when it comes from packaging containing cartoon figures. But researchers say that only pertains to sugary snacks and not healthier snacks like carrots.

They had 40 children ages 4 to 6 compare snacks like gummy fruit, graham crackers or carrots labeled with and without cartoon stickers. Most of them opted for the gummy fruit and graham crackers labeled with cartoon stickers, and most of them said the sugary snacks with stickers tasted better.

The study is published in the journal Pediatrics.

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