'Running of the Brides' takes off Friday

July 23, 2010 (CHICAGO)

Shoppers were expected to rush the store to grab a discounted designer wedding dress, and Thursday night, a line had already formed outside Filene's.

Brides-to-be often enlist helpers to get the best deal.

They wear matching shirts so they can find each other easily.

More than 1,700 gowns will be on sale. They usually cost as much as $9,000, but the highest-priced dress tomorrow goes for $700.

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