MSI sponsorship deal could fetch $100 million

August 30, 2010 2:13:28 PM PDT
The Museum of Science and Industry is open to the idea of selling naming rights to the 84-year-old Chicago institution.

Museum president and CEO David Mosena tells Crain's Chicago Business that it's not something they've promoted, but they are open to discussions if someone is interested.

The museum is currently involved in a massive $205 million capital campaign.

A naming rights deal could fetch $100 million, according to experts.