Group: Reduce kids' exposure to tobacco, alcohol ads

September 27, 2010 2:26:45 PM PDT
America's pediatricians want to get tough on advertising that exposes children to certain products.

The nation's largest pediatric group says it does not want children exposed to tobacco ads at all and wants to limit their exposure to alcohol marketing and ads for erectile dysfunction drugs.

These are just a few of the recommendations the American Academy of Pediatrics has placed in its new policy statement.

It says that more than $25 billion worth of cigarette, alcohol and prescription drug advertising is effectively working to get children to "just say yes" to smoking, drinking and other drugs.

The AAP says that targeting advertising is effective.

It says that ads may be responsible for 30 percent of alcohol and tobacco use alone.