Play hard to get to connect while dating online, study says

February 14, 2011 3:14:04 PM PST
It's Valentine's Day and if you're looking to make a love connection on Internet dating sites, your best bet is to play hard to get.

A psychological study on women concluded that men on dating sites who kept women guessing about just how interested they really were were more likely to have the women interested in them.

Psychologists say in the case of 'attraction uncertainty,' people find themselves thinking about someone. But rather than recognize it's because of the uncertainty, they assume it is because they must be attracted to the person.

The study in Psychological Science only studied women, but authors say they believe the results would be the same in men.