Starbucks Via coffee soon in hotel rooms

February 15, 2011 6:16:37 PM PST
Starbucks is bringing its instant coffee to thousands of hotel rooms.

Starbucks is partnering with a St. Louis company to put Via single-serve coffee into 500,000 hotel rooms with in the United States beginning this fall.

It is Starbucks' latest move to gain ground in the instant coffee market.

The company is working with Courtesy Products, which provides single serve coffee machines in hotel rooms throughout the country.