Ronald McDonald no longer company mascot

March 2, 2011 3:02:49 PM PST
A fast food chain is moving its longtime mascot out of the spotlight.

Ronald McDonald has been the face of the 'Golden Arches' for almost 50 years.

A company spokesman tells the Bloomberg news service that Ronald is now more an ambassador than a mascot.

Marketing experts say the move was made because McDonald's is shifting its focus from Happy Meals and hamburgers to coffee and salads which appeal to a much older clientele.