By applying these aesthetics to her lavish line of chapeaux, Corsetti has built and tailored her millinery business to appeal to both art lover and hat connoisseur alike.
In November of 2005, Loreta Corsetti opened her millinery atelier in Chicago's Gold Coast. She wanted to create an atmosphere where women could enjoy the luxury of privacy and personal attention while choosing the perfect chapeau or ordering a custom made piece. The room is extremely feminine with details like hand painted egret feathers on the ceiling and a deco vanity which shelves support a collection of crystal, enamel, mother of pearl and cut steel buckles. It reflects the mood of the original millinery salons of Europe in the early part of the last century. Clients range from socialites to women who save up just to treat themselves once or twice a year.