Back-to-school sales begin

July 8, 2011 12:52:24 PM PDT
It's already time to start cashing in on back-to-school savings.

Toys R Us has already launched a sale on backpacks and lunchboxes as it and other retailers try to get an early start on attracting back-to-school shoppers.

Target and Office Depot begin their big push to sell school supplies on Sunday.

The National Retail Federation says last year consumers spent more than $55 billion on school items. That's driving retailers this year to get an even earlier start on attracting back to school dollars.