New Snoop Dogg football league starts in August

July 30, 2011 (CHICAGO)

Chicago's Snoop Youth Football League will begin play next month with six teams competing from six different parts of the city.

In addition to playing football, the league aims to broaden its participants' experience and life-skills through corporate partnerships. The man behind the league says it has proven to be an effective way to combat youth violence.

"If we don't give these kids nothin' to fight for, they're gonna die for nothin. I wanna give them something to fight for. Sometimes in life you gotta understand the small things like football and teamwork and organized community work goes a long way with these kids," Snoop Dogg said at a press conference Saturday.

Snoop Youth Football League has already been operating in Los Angeles since its founding back in 2004.

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