America's Beauty Show at Chicago's McCormick Place

March 1, 2012 12:23:06 PM PST
More than 60,000 salon professionals are gathering for their annual convention in Chicago to find out what's hot and what's not in beauty for hair, skin and nails.

The show opens this Saturday and is not open to the public, but Editor in Chief of Michigan Avenue Magazine Susanne Negovan bought some of the newest products that will soon be in salons.

America's Beauty Show
March 3,4,5, 2012
McCormick Place, West
(For Salon Professionals only )

Mia Hair Accessories Clip-in feathers
Clip-n-faux Feathers are the best solution for women who want the hottest hair trend without harming the environment. They are made from 100% polyester and are animal and Eco-friendly. Clip-n-faux Feathers? look exactly like the expensive thin rooster feathers and can be curled or straightened on medium heat. Steel Your Heart (Charcoal Shimmer) Artificial Sweetener (Dusty Rose Shimmer)

  • Mascara Warmer
    Can be used with any mascara brand (metal and plastic). . . warming eliminates clumping on lashes, each mascara application is as good as the first, leaves lashes well-defined for a natural look and longer lasting curl. $19.95
  • My Brow
    My brows are temporary eyebrow tattoos whose unique design is feathered to create a natural looking brow in seconds. Easy to apply and remove, waterproof and smudge proof, lasts for days and can be worn over thin or sparse brows. $4.99 for 12 pairs
  • My Shadow
    Temporary eyeshadow tattoos that transfer intricate and fun designs safely and quickly to the eye lid. They require no brushes or makeup skills and deliver perfect results. They apply in seconds, are safe and non-toxic, are waterproof and crease proof, and last for days. $1.99 for four pair

JB Cosmetics Lash Food
revolutionary, natural eyelash conditioning system consisting of treatment cosmetics that restore and grow longer, thicker and stronger lashes and/or brows naturally. LashFood is safe and effective, and no prescription is required.
$80 -

Epic Professional Flat Iron
Digital temp control of up to 450 degrees. . . black nano titanium plates smooth surface is ideal for keratin treating. Gentle infrared heat safely penetrates the hair follicle to minimize heat damage
retails $240

Andis Envy Stylist Combo Kit (Clipper, Trimmer, 6 attachment combs).
Envy is ergonomically designed and uniquely balanced. Its motor delivers more than 7,200 cutting strokes per minute and is precision built to run quiet, cool and maintenance free. $115 andies.comfor store locator

J&D Beauty Products Wet Brush
Detangling and massaging shower brush ? great on thick, curly and straight hair
$14.99 Bravco on Oak or

Hotheads Hairwear Hotheads Ultimates Extentions
Hotheads human hair extension s are strong enough to hold up to 10 weeks but unlike other tape-in extensions which leave a stick residue, Hotheads special solution breaks down the adhesive, making them easy to remove and reuse without drying or damaging the hair.
$600-$1200 for store locator OR 800.327.7971

Hot Heads Hairwear Snappies
Heat resistant, flat iron friendly, and made from synthetic fiber (so the bright colors don't fade), Snappies are candy-colored and can be worn for up to three weeks. Snappies have an adhesive tape to keep them in place and allow clients to self-apply (and remove) pops of color in just seconds.

Neuma Renew Shampoo & Conditioner
refresh hair by removing pesky build-up left by styling products and environmental pollutants. Ideal for normal to challenged scalp.
$25 - - Chicago . . . Orbit Salon on Clark, Snap Hair Salon on Ogden . . . Goran Coban Salon on Diversey . . . see website for complete salon listing

Neuma Style Extender
This lightweight refreshing spray saves valuable time by helping to restyle with ease. Mist on dry hair to recreate your favorite look using hot tools. Humidity-resistant formula hydrates while penetrating cuticle to strengthen and help prevent damage to the hair. $20

BodyUp Pro brushes Leaves the hair looking healthier, shinier, and more polished while creating volume. Body Up Pro brush system makes it easier than ever before to give clients xtreme volume, shinier, smoother, healthy looking hair in half the time. In the retail market, clients will be able to duplicate what the stylists can do in the comfort of their own home.
Starter kit: $149.95

Be Gorgeous Professionals Shine flat iron Flat Iron with Gold Titanium Plates. Salon-level multi- temperature setting of up to 450 Farenheit. Heats up in less than 5 seconds. . . Floating ceramic plates reduce excess pressure on your hair.

Cricket Combs .. infused with conditioner
Cricket Ultra Smooth Comb Collection. The plastic in the combs are actually infused with Keratin protein and a special blend of Argon and Olive Oils-which reduce frizz, hydrate and repair damaged hair as you comb. . . all without leaving residue on the hands
$6.95 each

CND Shellac. . . 2 week nail color .. .new spring shades at Elegant Nails on North Clark Street. . . prices vary according to salon

Aquage-- Hairdresser's toolbox of products infused with SeaBotanicals. Available at for a salon near you. Available at Trio Salon downtown, Zanos in the burbs
$12 - $40

Biomega (sisterline of Aquage)
Infused with Omega Rich omega oils that protects and extends the life of the hair color. Retail 16-22$

Bioelements Dry Brush Body Smoothing System
eliminates dead skin cells from surface, promoting healthier skin, while stimulating, massaging and smoothing

MoroccanOil Luminous Hairspray Strong
Used backstage during New York Fashion Week by both Orlando Pita at Carolina Herrera and Peter Gray at Bachley Mischka to style runway looks. Styles last all day.
$21, /