Fewer people renting movies

August 10, 2012 1:20:36 PM PDT
The total number of movies rented in the first half of the year has dropped by 10 percent.

That includes both physical and digital rentals.

Rentals of DVDs and Blu-ray discs dropped by 17 percent, however rentals from video-on-demand outlets like Netflix, iTunes and Comcast grew by 5 percent.

Netflix was the most popular for online movie streaming.

Among physical rental options kiosks like Redbox are the most popular.