JC Penney looks to boost holiday sales with gift buttons

JC Penney is changing its holiday sales strategy.

Instead of coupons, the retailer will hand out buttons to customers starting the day after Thanksgiving. They will have a code redeemable for prizes, trips or gift cards.

JC Penney is looking to boost sales. It launched a new pricing strategy almost a year ago, which has fewer sales and more competitive pricing day to day.