2013 Super Bowl ad price $4 million for 30-second spot

The Lombardi Trophy is seen in this file photo. (AP)

January 4, 2013 1:24:55 PM PST
Advertisers are digging deeper than ever this year to afford a 30-second spot during the Super Bowl.

The going rate for a 30-second ad is now more than $4 million. That's up nearly a half-million dollars from last year's telecast.

This year's game is scheduled for February 3 at the New Orleans Superdome.